Experience
Lloyds Europa's principal activities are in all aspects of marketing for food & drink, retailing and leisure.
Established in 1985, we have worked with Sainsbury, Tesco, Hema (Netherlands), Mars Group, Royal Wessanen, amongst many others. As principal partners have worked for Debenhams, Cadbury, Unilever, Homepride, Beecham, Sharwood's.
Since 1992 Lloyds Europa has focused on local foods, concentrating on alternative retailing formats. Consultancy work has included clients such as the Royal Estates and many of the leading local food retail outlets in the UK.
Lloyds Europa are managing agents for the National Farmers' Retail & Markets Association (FARMA) having been involved in the strategic development of the FRA (Farm Retail Association) and NAFM (National Association of Farmers' Markets).
We endeavour to use excellent retail research techniques to support, study and analyse the alternative foods sector.
Understanding locations, customer behaviour, market potential and how to influence and structure retailing activities leads to more effective trading.
If you don't measure it, you can't manage it.
Lloyds Europa developed the Retail HealthCheck inspired by work at Oregon State University, USA, to meet this demand for in-depth market research, while keeping the outlay affordable, and staying staunchly relevant to the sector.
Clients of the Retail HealthCheck have included, among many individual markets, the Fresh 'n' Local group, Thames Valley Farmers' Markets Cooperative, South West Surrey Farmers' Markets, the Welsh Assembly Government, Hampshire Farmers' Markets Ltd, and many more.
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