Retail HealthCheck - Information

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~ If you don't measure it, you can't manage it ~

The Retail HealthCheck is a set of market research tools designed specifically for farmers' markets. But what does that mean for you? What can you learn from this? Our aim is to give you a top-class market research product at a cost that's affordable to the local foods sector, and we want to help you understand it, too! The RHCK is run by Lloyds Europa Ltd, managing agents for FARMA. We want to help you understand your market better, and in turn be able to run better & bigger markets.

From a RHCK you can expect to learn:

How your market changes over the day; what kind of customers you have in the morning and what they're looking for; who comes to your market in the afternoon.
The footfall of your market. How many people come to your market, and how many people are actually shopping?
How much people are spending, and how much we estimate your market to be worth.
What your producers think of your market.
How far your customers are coming from, and from where.
How your customers find out about your market - does your advertising money actually bring them in or do your shoppers just stumble accross your market?
What your customers would like to see in your market... music, more stalls, more frequent?
How effective your market is against our knowledgebase's average market.
Pinpointing of problems
And much more!

There is even the chance to get further detailed geodemographic analysis done on who your customers are and where to find more of them!

For further information its best to speak to us directly regarding what you want. The RHCK is a bespoke product - what you want to find out is what we'll research! Call us on 0845 45 88 420 and ask for Gareth.

Introducing....
The "Mini HealthCheck"

The new "Mini HealthCheck" has been designed for market managers to conduct the fieldwork themselves, and send us the data. This means the Mini HCK is less expensive than a 'full' HealthCheck, but the information produced is just as useful!

With the Mini HealthCheck we look at footfall, conversion, locality, market loyalty, and other factors.
We cannot estimate market value or engage in consumer opinion surveys.

The Mini HealthCheck is perfect for comparison work, and has been used to study the state of the sector of farmers' and producers markets accross Wales as part of the FARMA Cymru programe, supported by the Welsh Assembly.

A 400 page preliminary report has been produced and FARMA Cymru are looking to publish the findings very soon.

If you are interested in conducting a Mini HealthCheck please contact us on 0845 45 88 420.